Wine production To Wine Tourism Experience The case Of Italy

Wine Production to Wine Tourism Experience the Case of Italy Today Eric and I Looked at “Wine Production to Wine Tourism Experience the Case of Italy” which examines territorial intensive products such as the effects of wine and food routes on tourism. Some of the factors that are used to identify territorial intensive products are local traditions, people’s sensitivity to brands of bottles (wine), and knowledge of other cultural and naturalistic resource characterizing the territories visited. We learned the importance of having labels/brands that are unique and not easily copied, and that the success of a business can be dependent on protecting their products identity.

WFRs (wine and food routes) aim to promote rural areas by exploiting wine growing areas and wineries, including cultural and natural resources to attract tourists. The WFRs are mainly dependent on the quality of the wine and of second importance is the food. An example of a WFR is when we visited a vineyard in the Veneto region. We visited the Allegrini vineyard to learn about their heritage and had lunch there. During the visit you could tell that the dominate factor was the wine because it was talked about all the time and there was little mentioned about the food.

In the Cinque Terre it was very interesting to hear that mostly all of the tourism in that area consisted of hoards of people getting dumped off by train or boat to look at the sights. The tourists were unaware that there is so much more to the area such as the wine that they produce and local food specialties.

A picture from are hike in the Cinque Terre